Measuring developer productivity? A response to McKinsey

The consulting firm came up with a methodology they claim can measure software developer productivity. But that measurement comes at a high price – and we offer a more sensible approach.

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Hasnain says:

“As the software engineering industry, we should collectively admit we’ve done a much worse job of measuring productivity down to the individual level, than other functions have. Take sales as an example.”

Posted on 2023-08-30T03:15:17+0000