Hasnain says:

Great read on the history of the restaurant, covering a bit of its evolution and the industry in general.

“The Cheesecake Factory breaks rules in a way that most of us don’t feel like we can. It’s practically comedic: This thing that shouldn’t exist, especially in a notoriously unforgiving industry, somehow does. Better, fancier, more coherent restaurants have all bit the dust, yet this mall girl-approved, Byzantine spectacle with a pseudo-industrial name keeps chugging along. At the Cheesecake Factory, “something for everyone” doesn’t just mean a hilariously exhaustive menu served amid America’s most chaotic high-low aesthetic mix; it also means a homemade combination of comfort, nostalgia, and deliciousness that can’t help but work.”

Posted on 2023-07-28T15:31:35+0000