The Amazing Story of How Cheesesteaks Became Huge in Lahore, Pakistan

Immigration patterns, global politics, and a bit of serendipity intertwined to make Philly's iconic sandwich a hit in the 13-million-resident megalopolis.

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Hasnain says:

“Pakistan’s fast-food boom of the 1990s and 2000s overlapped with a rise in Pakistanis traveling to the U.S. for study, work, business and immigration. As a result, many of the food establishments launched in Pakistan at the turn of the millennium were brimming with ideas that those visiting the U.S. brought back with them. The cheesesteak was one of these.

All three of Lahore’s oldest continental cafes — Café Zouk, Freddy’s and CTC — have cheesesteaks on their menus. (And, just like in Philly, each claims to have been the driving force behind the growing popularity of the sandwich.) The cheesesteak at CTC, which opened as a bakery-deli in 2003, was especially popular in the 2000s. Freddy’s, opened two years earlier, in 2001, has featured its Philly steak sandwich from the onset. But Café Zouk, launched in 1995, says it introduced the cheesesteak to Lahore.”

Posted on 2023-04-24T03:36:01+0000