Hasnain says:

This was a really interesting read.

“DEB COHEN: Some of the studies we were actually having a bit of a laugh about, um. So what you would do is you would starve people overnight. Um, you'd fast them overnight and then you'd ask them to cycle to exhaustion. One group, you would give a sports drink containing sugar, and the other group you would give water. Well, guess what? The people that have had a bit of sugar are going to outperform the people that have been starved and had water, it's not rocket science.

So there are all sorts of these, all sorts of these kinds of studies that they do, and you look at it and go, that just does not happen.

JEN GUNTER: And it doesn't matter that it's not clinically relevant. Now you've got something that looks statistically different and you can peg a marketing campaign around that.

DEB COHEN: Exactly. And if you throw enough darts at a dartboard, if you've got your eyes blindfolded, then one of them is going to hit the dart board at some point.”

Posted on 2022-09-06T00:07:32+0000