Hasnain says:

This was a really interesting read that I’ll come back to in the future - and maybe get vetted by some of my marketing friends.

“What is next?

Just go run your ads already

If you need a quick framework based on what we talked about, here it is:

Figure out what you want to achieve (goal)
Choose a platform. Make sure your audience is there
Setup conservative targeting (filter out too much if you have to but make sure you are talking to the right audience)
Design a practical and relevant ad creative. Use Moat for inspiration
Connect to the right landing page (amplify paths people are already taking)
Run a minimal viable test first
If the test was successful, scale your ad spend”

Posted on 2022-08-22T06:06:31+0000