How to advertise to developers: deep dive into paid developer marketing
I dive into best practices, targeting, creatives, landing pages, channels, and examples from the best developer-focused companies.
This was a really interesting read that I’ll come back to in the future - and maybe get vetted by some of my marketing friends.
“What is next?
Just go run your ads already
If you need a quick framework based on what we talked about, here it is:
Figure out what you want to achieve (goal)
Choose a platform. Make sure your audience is there
Setup conservative targeting (filter out too much if you have to but make sure you are talking to the right audience)
Design a practical and relevant ad creative. Use Moat for inspiration
Connect to the right landing page (amplify paths people are already taking)
Run a minimal viable test first
If the test was successful, scale your ad spend”