Hasnain says:

This was a fun little historical tidbit I wasn’t aware of.

“They were so sure about their "unique differential" that they based their entire product around its function. It is, really, what most companies should do with their products, and the amount of thought that every major company deserves, yet rarely gets. Not only did they innovate a packaging style, but they did it to prove a point that their invention did. The packaging, product, slogan, and branding, then, all tell one story -- which is brilliant. “

Posted on 2022-06-21T16:15:55+0000