How an Ad Campaign Made Lesbians Fall in Love with Subaru - Priceonomics
It's a popular stereotype that lesbians drive Subarus. What's less well known is that Subaru cultivated that image—and made history in the process.
Hasnain says:
Interesting bit of recent history that I’m only just learning about.
“There’s a tendency to view companies’ involvement in causes as greedy ploys. This author feels that way, especially given the cynicism-inducing conclusions of previous Priceonomics investigations. Looking into the history of engagement rings led us to marketers who made up the tradition to sell more diamonds. Searching out the origins of the phrase “Breakfast is the most important meal of the day” revealed that it’s a 1944 ad campaign designed to sell more breakfast cereal.
In this case, it’s heartening that the origins of lesbians’ stereotypical affinity for Subarus is not a cynical marketing campaign, but a progressive one. In a sense, all Subaru did was notice a group of customers and create ads for them. But that was a big deal. Subaru’s ad campaign acknowledged a group that often felt unwelcome and invisible. “
Posted on 2022-03-20T06:58:39+0000