Hasnain says:

I did not see this coming. On the balance I’m happy - this is great for the author and does a good job of promoting products that are nice and sustainable and bring joy to people - without focusing on growth hacking or other negative things.

“The purchase, announced by The Times on Monday, reflects the growing importance of games, like crosswords and Spelling Bee, in the company’s quest to increase digital subscriptions to 10 million by 2025.

Wordle was acquired from its creator, Josh Wardle, a software engineer in Brooklyn, for a price “in the low seven figures,” The Times said. The company said the game would initially remain free to new and existing players.”

Posted on 2022-01-31T22:16:59+0000