Hasnain says:

This was a great read, chronicling the origin and growth of Facebook marketplace behind the scenes. I learnt a bunch of stuff about product growth and insights.

"Immediately upon launch, we also noticed that search numbers were incredibly low. Our Research team showed buyers two test phones: one with Marketplace and one with a different local classifieds service. They then asked them to “find an iPhone to buy.” On Facebook, ‌users immediately started to scroll, whereas on other apps, they searched. This led us to realize that people on Facebook had learned never to use the search bar except when searching for people. We addressed this by putting a large search button next to the search bar, which our designers grudgingly allowed. This changed the trajectory of the search participation rate, and even when we removed the button, searches remained at the new, higher level."

Posted on 2022-01-25T05:11:15+0000