Hasnain says:

Someone at work recommended this article to me as I was thinking through a cross-functional problem and this is quite insightful. There’s a number of helpful case studies, and lots of experiences have been distilled down into useful takeaways.

“Many organizations have unwittingly designed innovation processes that produce inconsistent and disappointing outcomes. They spend time and money compiling data-rich models that make them masters of description but failures at prediction. But firms don’t have to continue down that path. Innovation can be far more predictable—and far more profitable—if you start by identifying jobs that customers are struggling to get done. Without that lens, you’re doomed to hit-or-miss innovation. With it, you can leave relying on luck to your competitors.”

Posted on 2021-12-16T05:21:13+0000