Apple Quietly Buying Ads Via Google For High-Value Subscription Apps To Capture App Publisher Revenue

The cost: potentially millions of dollars in lost revenue. Plus, high advertising costs for their own campaigns. It’s a form of ad arbitrage, they say, and it’s been going on for at least two years.

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Hasnain says:

Yikes. This seems unethical.

““Apple is trying maximize the money they’re making by driving in-app purchases that people buy through the Apple Store,” one source, who asked not to be named for fear of retaliation, told me.

“Apple has figured out that they can make more money off these developers if they push people to the App Store to purchase there versus a web flow.””

Posted on 2021-11-13T04:49:19+0000