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A booming industry based entirely on missed calls helped bring India online — and vanished overnight

In the age of expensive data, missed calls became more than just a cheap way to communicate. But in India, technology moves faster than you’d think.

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Hasnain says:

Missed calls used to be so ubiquitous. I did not realize they became such a booming business in India. This was a good little history of a mostly bygone era.

“The move effectively terminated ZipDial’s operations. But by 2016, tech in India — already changing at warp speed as its online population expanded, given steadily falling data rates — was set to undergo a transformation. “I would not have built that same company again in 2016 that I built in 2009,” Wagoner said. The company’s founders could not have been able to predict just how swiftly India would move past the missed call.”

Posted on 2021-04-11T08:58:39+0000