Hasnain says:

This was a very good article. A solid investigation into this new phenomenon; discovering some of the scumminess under the hood while looking into some interesting human interest stories. And a discussion of business models and the pandemic to boot.

This also explains some of the confusion we had on DoorDash the other day.

“A few hours later, I got a call back from Ziad Lobbad, the owner of Devil’s Pizzeria in Durham. He confirmed that the brands I had traced back to his restaurant were part of a collaboration with Future Foods, and walked me through how it worked. In a nutshell, Future Foods takes different kinds of offerings on a restaurant’s existing menu and markets them as separate restaurants; in a crowded delivery marketplace, there’s a better chance you’ll cut through the noise if you show up eight times instead of once. “

Posted on 2021-04-01T05:55:10+0000