'Spy pixels in emails have become endemic'
Email app Hey reveals that two-thirds of the messages it handles contain the hidden trackers.
“The law is clear enough, what we need is regulatory enforcement. Just because this practice is widespread doesn't mean it's correct and acceptable."
Mr Walshe noted that the ICO had used a pixel within its own e-newsletter.
The watchdog told the BBC it was used to track email openings, but not users' locations, adding: "We're working with our provider to remove the pixel functionality and this should be completed soon."Posted on 2021-02-17T07:02:17+0000