Hasnain says:

“The law is clear enough, what we need is regulatory enforcement. Just because this practice is widespread doesn't mean it's correct and acceptable."

Mr Walshe noted that the ICO had used a pixel within its own e-newsletter.

The watchdog told the BBC it was used to track email openings, but not users' locations, adding: "We're working with our provider to remove the pixel functionality and this should be completed soon."

Posted on 2021-02-17T07:02:17+0000