The Eternal Life of the Instant Noodle
How instant noodles, now 60 years old, went from a shed in Japan to global success.
Hasnain says:
"Michael Gibson-Light has heard this many times before. He stumbled across the importance of instant noodles when he was researching prison jobs. His resulting research on instant noodles made headlines when it emerged last year. He’s the one who declared something that US prisoners have known for ages - in the past few years, instant noodles have come to replace cigarettes as the most traded item in US prisons."
Posted on 2018-09-29T06:14:18+0000