Apple Engineers Its Own Downfall With the Macbook Pro Keyboard
A titan of tech and industrial innovation has been laid low by a mere speck of dust. Last week, Apple quietly announced that they were extending the warranty on their flagship laptop’s keyboard by four years. As it turns out, the initial run of these keyboards, described by Jony Ive as thin, preci...
Hasnain says:
“This is design anorexia: making a product slimmer and slimmer at the cost of usefulness, functionality, serviceability, and the environment.
A repairable pro laptop is not an unreasonable ask. Apple has a history of great keyboards—they know how to make them. There are very successful laptop manufacturers who consistently earn 10/10 on our repairability scale. Apple fans are already making noise about the dearth of new Macs, especially upgradable options for professionals. Fortunately, Apple seems to be listening with their new warranty program.
Which brings us back to the point. Why did it take so long, and so many complaints, for the repair program to be put in place? Why do you need to send your MacBook Pro away for upwards of a week for a repair? That’s easy: because Apple made their product hard for them to repair, too. Apple’s new warranty program is going to cost them a lot of money.
Apple’s profit on every machine that they warranty under this new program has been decimated. There is a real business impact caused by unrepairable product design. Samsung recently had a similar experience with the Note7. Yes, the battery problem was a manufacturing defect. But if the battery had been easy to replace, they could have recalled just the batteries instead of the entire phone. It was a $5 billion design mistake.”
Posted on 2018-06-28T05:53:57+0000