How Breakfast Became a Thing

What made breakfast into a distinct meal dominated by cold cereal? Ad campaigns like the one that coined the phrase "breakfast is the most important meal of the day" in 1944.

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Hasnain says:

Engrossing read. I had no idea about the first part, which seems to be treated as gospel by a lot of folks in health too

"You’ve probably heard that “breakfast is the most important meal of the day.”

What you may not know is the origin of this ode to breakfast: a 1944 marketing campaign launched by Grape Nuts manufacturer General Foods to sell more cereal. "

"It’s always a good idea to remain skeptical of the claims made in advertisements and the ideas expressed by organizations with vested interests. But with breakfast foods, skepticism is particularly necessary. Since advertising is the foundation of the entire ready-to-eat industry, the incentives for deception are strong.

Be vigilant. Breakfast is the most marketed meal of the day. "

Posted on 2016-05-10T01:20:58+0000